Reign x Shine Ltd is the owner of the website and responsible for any personal information you submit via our website or otherwise provide to us by email or by talking to us. We respect and value the privacy of everyone who visits  (“our Site”) and will only collect and use personal data in ways that are described here and in a manner that is consistent with our obligations and your rights under the law. Reign x Shine Ltd is registered in England and Wales, registered company number 11717061, and our registered office is at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.

We are registered with the UK Information Commissioner’s Office (“ICO”) under registration number ZA482400, and are regulated by the ICO. If you have any complaints about our security or handling of your personal data which we haven’t been able to resolve with you via our customer services team - or you can contact the ICO at or by calling their helpline on 0303 123 1113.


  • "Our", "us", or "we" refer to the business, Reign x Shine Ltd.

  • "You", "the user" refer to the person(s) using this website.

  • GDPR means General Data Protection Act.

  • Cookies mean small files stored on a users computer or device.

Keeping you secure online

When you book with us online for the first time we’ll ask you for certain information (such as your email address, name, address, and your payment details) to make sure that your booking goes smoothly.


How we collect your information

Our primary goal in collecting personal information from you is to assist your purchase and to allow us to provide and suggest services that might interest you. In order to do this personal information may be collected from you in the following ways:

  • Information you voluntarily provide to us.

    • We collect information when you register or book a place, consent to us sending you an e-receipt, subscribe to our Site, during the course of email exchanges with us and as part of any customer support interactions.

    • The information we collect includes name, email, address and telephone number and your payment details.


  • Information we collect through your use of our website.

    • We may collect through our use of cookies, pixels, beacons, log files and other technologies personal information regarding your mobile device, computer hardware and software used to access our website. This may include the following:

      • IP address of device(s) used;

      • Browser type;

      • Operating system and device type;

      • Referring website addresses;

      • Access times and dates; and

      • Approximate location e.g. London

    • This personal information helps us to deliver more helpful information. Please see our Cookies Policy for further information.

How we use your information

When you provide us with your personal information, we store it securely and use it for:


  • Helping to process your orders where these are made online.

  • Providing admin support for your account

  • Providing and managing your access to our Site;

  • Personalising and tailoring your experience on our Site;

  • Helping with your customer services enquiries

    • It is in our legitimate interests to use your personal information when we provide admin and customer services support so that we can provide the very best service to you.

  • Crime and fraud prevention (when we might also share it with the police or other authorities if required by law)

    • It is in our legitimate interests to protect our business from fraud.

  • Marketing

    • Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by clicking the unsubscribe link at the bottom of any of the emails);

    • Market research

  • Analysing your use of our Site and gathering feedback to enable us to continually improve our Site and your user experience.

Who do we share your information with?

We don’t share your information with any third parties except our suppliers who we’ve checked out first and who we appoint to work with us to provide services to you.

How long do we keep your information?

We only keep your information as long as we need to, for the purposes listed above. When we don’t need it any more we delete it securely. Please note if you ask us to stop processing your information for marketing purposes, we may need to actually retain some of it to ensure your details are kept on our marketing suppression lists.


Data security is very important to us, and to protect your data we have taken suitable measures to safeguard and secure data collected through our Site.

Your rights

You have the following rights in relation to the personal information we hold about you:


  • The right to be informed about our collection and use of personal data

  • Your right of access.

  • Your right to rectification.

  • Your right to erasure.

  • Your right to restrict processing.

  • Your right to data portability.

  • Your right to object.

  • Your rights in relation to automated decision-making and profiling.

  • Your right to withdraw consent.

  • Your right to lodge a complaint with the supervisory authority.


If you have a concern about any aspect of our privacy practices, including the way we’ve handled your personal information, you can report it to the UK Information Commissioner’s Office (ICO). You can find details about how to do this on the ICO website at or by calling their helpline on 0303 123 1113.

To exercise your legal rights please notify us by contacting us at We handle subject access requests in accordance with the GDPR.


Most websites use cookies, and we do too, to keep offering you the best service. A cookie is way of transferring little bits of information from our website back to us, which means, for example, that we can see which pages or products are our most popular and then deliver more of the good stuff to you in future. We use Cookies to facilitate and improve your experience of our Site and to provide and improve our products and services. By using our Site you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than us. Third party Cookies are used on our Site for advertising services. In addition, our Site uses analytics services provided by Google Analytics, which also use Cookies. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how people use our Site.

If you want to know more about cookies and what they’re used for, check out our Cookies Policy. It will talk you through everything from the basics to how you can opt out of certain ones.

Changes to our Privacy Policy

We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.

Contacting us

If you have any questions about our Site or this Privacy Policy, please contact us by email at Please ensure that your query is clear, particularly if it is a request for information about the data we hold about you.